Big 5 Global @ Dubai

DEER Tiles Showcases at Big 5 Global Dubai, Demonstrating Its Super Anti-Scratch Technology to Global Buyers

From 26 to 29 November, Big 5 Global 2024, one of the world’s leading construction and building materials exhibitions, was held at the Dubai World Trade Centre in the United Arab Emirates.

The event brought together more than 2,700 companies from 71 countries and regions, covering an exhibition area of 100,000 square metres, showcasing the latest innovations and cutting-edge technologies in the global building materials industry, including ceramic tiles, porcelain tiles, and architectural solutions.
 
As one of the largest and most influential construction exhibitions in the Middle East, Big 5 Global has been held continuously since 1980 and is widely regarded as a key benchmark for the regional construction industry.
At this international platform, DEER Tiles stood out among leading global building material brands with its advanced super anti-scratch tile technology, high product quality, and strong brand presence. The brand received widespread recognition from international buyers and became one of the most visited and talked-about Chinese ceramic tile brands at the exhibition.
 
As a representative of Chinese ceramic tile brands, every appearance by DEER Tiles reflects the strength of advanced manufacturing from China.
At the exhibition, DEER Tiles presented its latest innovations in Super Anti-Scratch porcelain tiles, demonstrating the strength, quality, and unique appeal of Chinese tile manufacturing to a global audience.

Committed to high-quality development, DEER Tiles continues to drive innovation in ceramic tile technology. From the 1st generation glossy super anti-scratch diamond glaze, to the 2nd generation micro-engraved glaze, and the 3rd generation soft matte nano glaze, the brand has continuously advanced its technology.
Building on this foundation, DEER Tiles has further developed advanced anti-stain technology, strengthening its global leadership in Super Anti-Scratch tile performance. Today, DEER Tiles ranks No. 1 globally in wear resistance and in the number of super anti-scratch invention patents, representing the highest standard in durable porcelain tile technology.

“China’s Tile Growth King” Creates a Strong Impact Overseas
 DEER Tiles Becomes a Crowd Favourite at Big 5 Global Dubai



“Test it to see the difference.”
To demonstrate the performance of its super anti-scratch tiles, DEER Tiles organised a live durability challenge at its exhibition booth in Dubai, inviting global visitors to experience the strength of its tiles first-hand.
 
At first, some visitors were sceptical about the scratch resistance of porcelain tiles. However, when they personally tested the tiles using steel brushes, the surface remained smooth and undamaged, with no visible scratches.
This direct and impactful demonstration quickly convinced visitors, who praised the exceptional wear resistance and durability of DEER Tiles.

With its industry-leading Super Anti-Scratch performance, DEER Tiles became a major highlight at the exhibition. The booth attracted continuous visitor traffic and stood out as one of the busiest tile exhibition stands at Big 5 Global Dubai.

From being recognised as “China’s Tile Growth King” to expanding as a global player, DEER Tiles continues to shine on the international stage through its advanced porcelain tile technology and strong product performance.

Its products are now exported to 68 countries, with trademark registrations in over 100 countries, and are widely used in high-end projects such as Hilton New Zealand, JW Marriott Kuala Lumpur, Shangri-La Kuala Lumpur, DANS LE COEUR Hotel in Japan, and Sheraton Malaysia.

DEER Tiles’ impressive showcase at Big 5 Global Dubai once again demonstrated its strength as a world-class Chinese ceramic tile brand.
Looking ahead, the company will continue to drive innovation in Super Anti-Scratch porcelain tiles, further enhancing product quality and delivering high-performance tile solutions to global markets, while advancing the international presence of Chinese tile brands.
 

Jun 17,2026