AAA Well-Known Trademark Brand
DEER Tiles Becomes the First Tile Brand to Receive National “AAA Well-Known Trademark Brand” Certification
From 5 to 8 September 2025, the 15th China International Trademark and Brand Festival was held in Taiyuan, Shanxi, bringing together over 4,000 brand professionals, business leaders and media representatives from around the world. With its globally leading Super Anti-Scratch technology and strong brand influence, DEER Tiles was awarded the “AAA Well-Known Trademark Brand” title. As the first tile brand in the industry to receive this national AAA certification, DEER Tiles joined leading brands such as Blue Moon, Bosideng and Luckin Coffee. This marks the first time a Chinese tile brand has entered the national trademark brand evaluation system, highlighting a major step forward for the industry.
The “AAA Well-Known Trademark Brand” evaluation is known for its strict and authoritative standards. The assessment follows the Evaluation Standard for Well-Known Trademark Brands (T/CNTA 002-2025), reviewing 5 key areas: legal compliance, brand management, market performance, financial strength and social responsibility. Companies are evaluated through document reviews and on-site inspections by independent third-party institutions, before final approval by the Expert Committee of the China Trademark Association.
With its rigorous and transparent process, the certification is widely regarded as a high-level industry benchmark. DEER Tiles’ recognition reflects both its strong brand foundation and its long-term commitment to high-quality development.
Taking Chinese Tiles to the Global Stage: Building an International Brand Identity
With world-leading technology, DEER Tiles is competing confidently on the global stage. As the Chinese tile representative among the “AAA Well-Known Trademark Brands”, the company continues to expand its international footprint, accelerating the global development of China’s building ceramics industry.
To strengthen overseas production capacity and regional service support, DEER Tiles has established a manufacturing base in Malaysia. By advancing localised operations, the company enhances regional coverage and improves global delivery responsiveness, creating a solid foundation for Chinese tile brands expanding internationally.
DEER Tiles products are now exported to 68 countries and regions, including Germany and Italy, and are featured in international projects such as BMW China Headquarters, Hilton New Zealand and the Marriott Kuala Lumpur. These applications continue to strengthen global recognition of Chinese tile quality and expertise.
Driven by its strong Super Anti-Scratch technology and global strategic layout, DEER Tiles continues to rank among the industry’s leading growth performers. The company has entered the “Global Top 30 Ceramic Tile Producers” and has been recognised for consecutive years as a “Top 10 Ceramic Brand”, “Top 10 Tile Brand” and “First-Tier Ceramic Brand”. Winning the industry’s first national AAA-level Well-Known Trademark Brand title further strengthens its leading position among China’s top tile brands.
Chinese Brands on the Global Stage. The “AAA Well-Known Trademark Brand” recognition is not merely a national honour — it is a powerful catalyst for Chinese brands stepping onto the global stage. DEER Tiles’ achievement marks a pivotal milestone in the transformation of Chinese tile brands from manufacturing strength to brand strength.
Looking ahead, DEER Tiles will continue to advance its technological innovation and expand its global footprint, enhancing both product performance and brand influence, while setting a compelling benchmark for Chinese tile enterprises pursuing international brand leadership.
From 5 to 8 September 2025, the 15th China International Trademark and Brand Festival was held in Taiyuan, Shanxi, bringing together over 4,000 brand professionals, business leaders and media representatives from around the world. With its globally leading Super Anti-Scratch technology and strong brand influence, DEER Tiles was awarded the “AAA Well-Known Trademark Brand” title. As the first tile brand in the industry to receive this national AAA certification, DEER Tiles joined leading brands such as Blue Moon, Bosideng and Luckin Coffee. This marks the first time a Chinese tile brand has entered the national trademark brand evaluation system, highlighting a major step forward for the industry.
The “AAA Well-Known Trademark Brand” evaluation is known for its strict and authoritative standards. The assessment follows the Evaluation Standard for Well-Known Trademark Brands (T/CNTA 002-2025), reviewing 5 key areas: legal compliance, brand management, market performance, financial strength and social responsibility. Companies are evaluated through document reviews and on-site inspections by independent third-party institutions, before final approval by the Expert Committee of the China Trademark Association.
With its rigorous and transparent process, the certification is widely regarded as a high-level industry benchmark. DEER Tiles’ recognition reflects both its strong brand foundation and its long-term commitment to high-quality development.
Taking Chinese Tiles to the Global Stage: Building an International Brand Identity
With world-leading technology, DEER Tiles is competing confidently on the global stage. As the Chinese tile representative among the “AAA Well-Known Trademark Brands”, the company continues to expand its international footprint, accelerating the global development of China’s building ceramics industry.
To strengthen overseas production capacity and regional service support, DEER Tiles has established a manufacturing base in Malaysia. By advancing localised operations, the company enhances regional coverage and improves global delivery responsiveness, creating a solid foundation for Chinese tile brands expanding internationally.
DEER Tiles products are now exported to 68 countries and regions, including Germany and Italy, and are featured in international projects such as BMW China Headquarters, Hilton New Zealand and the Marriott Kuala Lumpur. These applications continue to strengthen global recognition of Chinese tile quality and expertise.
Driven by its strong Super Anti-Scratch technology and global strategic layout, DEER Tiles continues to rank among the industry’s leading growth performers. The company has entered the “Global Top 30 Ceramic Tile Producers” and has been recognised for consecutive years as a “Top 10 Ceramic Brand”, “Top 10 Tile Brand” and “First-Tier Ceramic Brand”. Winning the industry’s first national AAA-level Well-Known Trademark Brand title further strengthens its leading position among China’s top tile brands.
Chinese Brands on the Global Stage. The “AAA Well-Known Trademark Brand” recognition is not merely a national honour — it is a powerful catalyst for Chinese brands stepping onto the global stage. DEER Tiles’ achievement marks a pivotal milestone in the transformation of Chinese tile brands from manufacturing strength to brand strength.
Looking ahead, DEER Tiles will continue to advance its technological innovation and expand its global footprint, enhancing both product performance and brand influence, while setting a compelling benchmark for Chinese tile enterprises pursuing international brand leadership.
Jun 17,2026