DEER Tiles Malaysia Factory - Reshaping Manufacturing in SEA
3 times Higher Efficiency, 50% Lower Costs! DEER Tiles Malaysia Factory Reshape Local Tile Manufacturing in Southeast Asia
On 16 January, the “Top Quality, Ultra-Low Prices, Creating a Win-Win Blue Ocean Future in Tiles — DEER Tiles Malaysia Factory Open Month” officially commenced. More than 200 media representatives from China, along with DEER Tiles dealers from China and Malaysia, gathered to witness the manufacturing and technological strength of a Chinese tile brand. This marked the full acceleration of DEER Tiles’ localisation strategy in Southeast Asia.
With the official ignition and production launch of Kiln No. 2 at the DEER Tiles Malaysia factory, the brand’s global production capacity reached a new peak. Backed by its robust manufacturing capability — delivering 3 times higher efficiency and 50% lower costs — the factory is reshaping the localised tile production landscape in Southeast Asia. This strategic move represents an important step in building China’s global ceramic tile supply chain strength and serves as a key pillar in DEER Tiles’ global expansion strategy.
Build Locally, Expand Globally: Establishing a New Model for International Tile Cooperation
At the event, DEER Tiles Founder Nan Shun Zhi outlined the strategic positioning of the Malaysia factory. Leveraging its three core strengths — Production Capacity, Brand Power, and Product Excellence — DEER Tiles is advancing regional cooperation towards greater efficiency and mutual success through a well-established global strategy.
As the inventor of Super Anti-Scratch tiles, DEER Tiles’ self-developed national invention patent technology for Super Anti-Scratch performance has undergone 4 iterations, achieving world-class wear resistance exceeding 6,000 revolutions. To date, the company holds over 70% of China’s Super Anti-Scratch invention patents and has obtained Germany TÜV Rheinland certification, along with Super Anti-Scratch invention patents in the United States and the European Union. Its products are exported to 68 countries and regions, including the United States, Germany, and Italy, and have been used in high-end projects such as Sheraton Hotel Malaysia, Kuala Lumpur Marriott Hotel, and Hilton New Zealand. DEER Tiles has built strong global momentum — leading in Super Anti-Scratch patents, global sales of Super Anti-Scratch tiles, and terminal market growth — and is recognised as China’s Ceramic Growth Leader, one of China’s Top 10 Ceramic Brands, and the world’s No. 1 brand in Super Anti-Scratch tile sales.
Mr Nan stated that establishing the Malaysia factory is a key milestone in implementing the successful “Quality Manufacturing from China” model in Southeast Asia. It also addresses industry challenges in the region, including insufficient wear resistance, long import lead times, and high production costs. Through the integrated model of “Chinese proprietary technology + Malaysia local manufacturing”, DEER Tiles has built a localised delivery system defined by fast speed, high efficiency, and low cost — providing regional partners with a long-term cooperation solution based on strong branding, high-quality products, and efficient production.
Supported by AI-enabled highly automated manufacturing systems and lean management capabilities, the DEER Tiles Malaysia factory has increased production efficiency to 3 times that of comparable local factories, while reducing costs by approximately 50%, achieving significant cost reduction and efficiency improvement. This provides customers with an efficient local delivery alternative. At the same time, DEER Tiles will drive market growth through a dual-engine strategy of online sales and offline activities, supported by three key strengths — Strong Branding, Premium Quality, and High-Speed Delivery — injecting tangible growth momentum into the Southeast Asian market.
To further promote Win-Win (mutually beneficial) cooperation, DEER Tiles also introduced 2 major partnership initiatives. First, the “DEER Tiles Ceramic Factory Technology Sharing Programme”, which opens the Malaysia factory’s production lines and manufacturing technologies to partner brands, offering customised production and OEM services. Second, the launch of the “Production Line Monitoring System”, allowing cooperating developers to view raw material testing, production progress, and quality inspection data in real time across the entire production chain. This ensures full-process visual traceability and establishes a transparent cooperation mechanism, building a long-term and stable Win-Win foundation.
Strong Market Demand: Kiln No. 2 at Malaysia Factory Begins Production, Expanding and Accelerating Global Production Capacity
As global demand for high-quality Super Anti-Scratch tiles continues to surge, DEER Tiles’ overseas orders have grown rapidly, with periodic supply shortages occurring. To respond effectively to strong market demand, on 16 November, Kiln No. 2 at the DEER Tiles Malaysia factory was officially ignited and commenced production, fully releasing a new round of high-efficiency capacity and further expanding and accelerating the brand’s global supply system.
With this development, all 6 of DEER Tiles’ global production bases are now operating at high capacity. As a strategic hub for overseas supply, the Malaysia production base has entered a phase of multi-line parallel operation at full capacity. With the comprehensive commissioning of the new production lines, DEER Tiles’ overall shipment capacity will achieve a significant increase, effectively supporting rapid growth in overseas orders, easing supply shortages, and further strengthening its position among the Global Top 30 Ceramic Tile Producers.
On 16 January, the “Top Quality, Ultra-Low Prices, Creating a Win-Win Blue Ocean Future in Tiles — DEER Tiles Malaysia Factory Open Month” officially commenced. More than 200 media representatives from China, along with DEER Tiles dealers from China and Malaysia, gathered to witness the manufacturing and technological strength of a Chinese tile brand. This marked the full acceleration of DEER Tiles’ localisation strategy in Southeast Asia.
With the official ignition and production launch of Kiln No. 2 at the DEER Tiles Malaysia factory, the brand’s global production capacity reached a new peak. Backed by its robust manufacturing capability — delivering 3 times higher efficiency and 50% lower costs — the factory is reshaping the localised tile production landscape in Southeast Asia. This strategic move represents an important step in building China’s global ceramic tile supply chain strength and serves as a key pillar in DEER Tiles’ global expansion strategy.
Build Locally, Expand Globally: Establishing a New Model for International Tile Cooperation
At the event, DEER Tiles Founder Nan Shun Zhi outlined the strategic positioning of the Malaysia factory. Leveraging its three core strengths — Production Capacity, Brand Power, and Product Excellence — DEER Tiles is advancing regional cooperation towards greater efficiency and mutual success through a well-established global strategy.
As the inventor of Super Anti-Scratch tiles, DEER Tiles’ self-developed national invention patent technology for Super Anti-Scratch performance has undergone 4 iterations, achieving world-class wear resistance exceeding 6,000 revolutions. To date, the company holds over 70% of China’s Super Anti-Scratch invention patents and has obtained Germany TÜV Rheinland certification, along with Super Anti-Scratch invention patents in the United States and the European Union. Its products are exported to 68 countries and regions, including the United States, Germany, and Italy, and have been used in high-end projects such as Sheraton Hotel Malaysia, Kuala Lumpur Marriott Hotel, and Hilton New Zealand. DEER Tiles has built strong global momentum — leading in Super Anti-Scratch patents, global sales of Super Anti-Scratch tiles, and terminal market growth — and is recognised as China’s Ceramic Growth Leader, one of China’s Top 10 Ceramic Brands, and the world’s No. 1 brand in Super Anti-Scratch tile sales.
Mr Nan stated that establishing the Malaysia factory is a key milestone in implementing the successful “Quality Manufacturing from China” model in Southeast Asia. It also addresses industry challenges in the region, including insufficient wear resistance, long import lead times, and high production costs. Through the integrated model of “Chinese proprietary technology + Malaysia local manufacturing”, DEER Tiles has built a localised delivery system defined by fast speed, high efficiency, and low cost — providing regional partners with a long-term cooperation solution based on strong branding, high-quality products, and efficient production.
Supported by AI-enabled highly automated manufacturing systems and lean management capabilities, the DEER Tiles Malaysia factory has increased production efficiency to 3 times that of comparable local factories, while reducing costs by approximately 50%, achieving significant cost reduction and efficiency improvement. This provides customers with an efficient local delivery alternative. At the same time, DEER Tiles will drive market growth through a dual-engine strategy of online sales and offline activities, supported by three key strengths — Strong Branding, Premium Quality, and High-Speed Delivery — injecting tangible growth momentum into the Southeast Asian market.
To further promote Win-Win (mutually beneficial) cooperation, DEER Tiles also introduced 2 major partnership initiatives. First, the “DEER Tiles Ceramic Factory Technology Sharing Programme”, which opens the Malaysia factory’s production lines and manufacturing technologies to partner brands, offering customised production and OEM services. Second, the launch of the “Production Line Monitoring System”, allowing cooperating developers to view raw material testing, production progress, and quality inspection data in real time across the entire production chain. This ensures full-process visual traceability and establishes a transparent cooperation mechanism, building a long-term and stable Win-Win foundation.
Strong Market Demand: Kiln No. 2 at Malaysia Factory Begins Production, Expanding and Accelerating Global Production Capacity
As global demand for high-quality Super Anti-Scratch tiles continues to surge, DEER Tiles’ overseas orders have grown rapidly, with periodic supply shortages occurring. To respond effectively to strong market demand, on 16 November, Kiln No. 2 at the DEER Tiles Malaysia factory was officially ignited and commenced production, fully releasing a new round of high-efficiency capacity and further expanding and accelerating the brand’s global supply system.
With this development, all 6 of DEER Tiles’ global production bases are now operating at high capacity. As a strategic hub for overseas supply, the Malaysia production base has entered a phase of multi-line parallel operation at full capacity. With the comprehensive commissioning of the new production lines, DEER Tiles’ overall shipment capacity will achieve a significant increase, effectively supporting rapid growth in overseas orders, easing supply shortages, and further strengthening its position among the Global Top 30 Ceramic Tile Producers.
Jun 17,2026