Foshan Ceramic Leading Brand and Value Communication Award
A Recognition of Strength: DEER Tiles Honoured with Foshan Ceramic Leading Brand and Value Communication Award
On 8 January, the “6th 2nd Member Congress”, hosted by the Foshan Ceramics Industry Association, was grandly held in Foshan. At the conference, DEER Tiles was awarded both the “Foshan Ceramic Leading Brand” and the “Foshan Ceramic® Value Communication Award” in recognition of its globally leading Super Anti-Scratch technology and strong brand influence, becoming one of the most prominent industry representatives at this year’s event.
Inventor of Super Anti-Scratch Tiles
Establishing a Global Technology Benchmark
As a key production hub for China’s and the global building ceramics industry, Foshan has long played an important role in driving industry transformation and upgrading. As the inventor of Super Anti-Scratch tiles, DEER Tiles has translated this mission into tangible innovation. From the 1st Generation - Glossy Super Anti-Scratch Diamond Glaze, to the 2nd Generation - Glossy Micro-Carved Super Anti-Scratch Diamond Glaze, and the 3rd Generation - Soft-Matte Nano Super Anti-Scratch Diamond Glaze, the brand has continuously broken technical barriers and advanced performance standards.
In 2025, DEER Tiles launched its 4th Generation - Sapphire Crystal Super Anti-Scratch Diamond Glaze, achieving extreme wear resistance of 6,000 revolutions and once again redefining industry benchmarks. Continuous technological iteration has addressed long-standing consumer pain points such as surface scratching and poor durability, enabling DEER Tiles to stand out in the market and lead the global Super Anti-Scratch era.
With a strong focus on Super Anti-Scratch new materials, DEER Tiles holds over 70% of the industry’s national invention patents in this field. The company led the establishment of the world’s first Super Anti-Scratch Ceramic New Materials Research Center and has participated in the formulation of multiple industry and national standards. DEER Tiles has also secured Super Anti-Scratch invention patents in the United States and the European Union, along with TÜV Rheinland certification in Germany. Today, DEER Tiles ranks No. 1 globally in wear resistance performance and in the number of Super Anti-Scratch invention patents, building a strong global technological advantage and setting a new technical benchmark for Foshan ceramics on the international stage.
No. 1 in Global Super Anti-Scratch Tile Sales
Enhancing Foshan Ceramics’ International Reputation Through Quality and Brand Strength
Technological leadership defines height, while global expansion demonstrates international competitiveness. As production capacity continues to expand, DEER Tiles’ global footprint has steadily grown. Through its innovative three-dimensional operating model of “localised factories + localised sales teams + globalised brand”, the company has achieved a transformation from product export to brand export.
DEER Tiles has established a leading-scale production base in Malaysia and completed trademark registration in more than 100 countries and regions worldwide. It has also set up subsidiaries in core markets including North America and Southeast Asia. Supported by proprietary brands, proprietary products, proprietary technical standards, and an independent talent system, DEER Tiles has achieved the global expansion of China’s ceramic industry across the entire value chain.
At present, DEER Tiles exports to 68 countries and regions, including Germany and Italy. In 2025, the Shangpu Consulting Group officially certified DEER Tiles as the “World’s No. 1 Best-Selling Super Anti-Scratch Tile”, demonstrating its strong global market influence.
In addition, DEER Tiles products have been featured in high-end international projects, including Hilton New Zealand, JW Marriott Hotel Kuala Lumpur , Shangri-La Kuala Lumpur, DANS LE COEUR Hotel, Sheraton Hotel Malaysia, and the BMW China Headquarters. These landmark projects have elevated the global image of “Foshan Ceramics” and showcased the new heights of Chinese Super Anti-Scratch tiles to the world.
Breaking Through with New Retail
Reshaping the Channel Model of the Tile Industry
If technology determines product excellence, business model innovation determines the scale of value creation. While leading in product technology, DEER Tiles has simultaneously advanced channel and retail reform.
In 2025, DEER Tiles officially launched the “DEER Super Anti-Scratch Tile Factory Direct Warehouse” new retail model. Through an integrated “front showroom + back warehouse” structure, the model reconstructs the operational logic of people, products, and retail space in the tile industry. Centred on the core concept of “factory-direct pricing with 0 mark-ups, offering more choices, better quality, and greater value”, each outlet is equipped with a showroom of over 600㎡ and warehouse space exceeding 1,000㎡. The model systematically upgrades 5 key dimensions: communication, store operations, site selection, display, and product mix. It significantly improves store efficiency and profitability, while enabling consumers to purchase high-quality tiles through transparent factory-direct channels.
As this model continues to be replicated nationwide, DEER Tiles is driving the industry from traditional product-centred retail towards a Tile Retail 5.0 era focused on efficiency and customer experience, setting a replicable innovation benchmark for the sector.
Winning both the “Foshan Ceramic Leading Brand” and the “Foshan Ceramic® Value Communication Award” represents strong recognition of DEER Tiles’ achievements in technological innovation and global expansion. Looking ahead, DEER Tiles will continue to place innovation at the core of its development strategy, driving Foshan ceramics from a “Highland of Chinese Manufacturing” towards a “World-Class Ceramic Brand Cluster”, enabling more people worldwide to witness the quality strength and global influence of Chinese ceramic tiles.
On 8 January, the “6th 2nd Member Congress”, hosted by the Foshan Ceramics Industry Association, was grandly held in Foshan. At the conference, DEER Tiles was awarded both the “Foshan Ceramic Leading Brand” and the “Foshan Ceramic® Value Communication Award” in recognition of its globally leading Super Anti-Scratch technology and strong brand influence, becoming one of the most prominent industry representatives at this year’s event.
Inventor of Super Anti-Scratch Tiles
Establishing a Global Technology Benchmark
As a key production hub for China’s and the global building ceramics industry, Foshan has long played an important role in driving industry transformation and upgrading. As the inventor of Super Anti-Scratch tiles, DEER Tiles has translated this mission into tangible innovation. From the 1st Generation - Glossy Super Anti-Scratch Diamond Glaze, to the 2nd Generation - Glossy Micro-Carved Super Anti-Scratch Diamond Glaze, and the 3rd Generation - Soft-Matte Nano Super Anti-Scratch Diamond Glaze, the brand has continuously broken technical barriers and advanced performance standards.
In 2025, DEER Tiles launched its 4th Generation - Sapphire Crystal Super Anti-Scratch Diamond Glaze, achieving extreme wear resistance of 6,000 revolutions and once again redefining industry benchmarks. Continuous technological iteration has addressed long-standing consumer pain points such as surface scratching and poor durability, enabling DEER Tiles to stand out in the market and lead the global Super Anti-Scratch era.
With a strong focus on Super Anti-Scratch new materials, DEER Tiles holds over 70% of the industry’s national invention patents in this field. The company led the establishment of the world’s first Super Anti-Scratch Ceramic New Materials Research Center and has participated in the formulation of multiple industry and national standards. DEER Tiles has also secured Super Anti-Scratch invention patents in the United States and the European Union, along with TÜV Rheinland certification in Germany. Today, DEER Tiles ranks No. 1 globally in wear resistance performance and in the number of Super Anti-Scratch invention patents, building a strong global technological advantage and setting a new technical benchmark for Foshan ceramics on the international stage.
No. 1 in Global Super Anti-Scratch Tile Sales
Enhancing Foshan Ceramics’ International Reputation Through Quality and Brand Strength
Technological leadership defines height, while global expansion demonstrates international competitiveness. As production capacity continues to expand, DEER Tiles’ global footprint has steadily grown. Through its innovative three-dimensional operating model of “localised factories + localised sales teams + globalised brand”, the company has achieved a transformation from product export to brand export.
DEER Tiles has established a leading-scale production base in Malaysia and completed trademark registration in more than 100 countries and regions worldwide. It has also set up subsidiaries in core markets including North America and Southeast Asia. Supported by proprietary brands, proprietary products, proprietary technical standards, and an independent talent system, DEER Tiles has achieved the global expansion of China’s ceramic industry across the entire value chain.
At present, DEER Tiles exports to 68 countries and regions, including Germany and Italy. In 2025, the Shangpu Consulting Group officially certified DEER Tiles as the “World’s No. 1 Best-Selling Super Anti-Scratch Tile”, demonstrating its strong global market influence.
In addition, DEER Tiles products have been featured in high-end international projects, including Hilton New Zealand, JW Marriott Hotel Kuala Lumpur , Shangri-La Kuala Lumpur, DANS LE COEUR Hotel, Sheraton Hotel Malaysia, and the BMW China Headquarters. These landmark projects have elevated the global image of “Foshan Ceramics” and showcased the new heights of Chinese Super Anti-Scratch tiles to the world.
Breaking Through with New Retail
Reshaping the Channel Model of the Tile Industry
If technology determines product excellence, business model innovation determines the scale of value creation. While leading in product technology, DEER Tiles has simultaneously advanced channel and retail reform.
In 2025, DEER Tiles officially launched the “DEER Super Anti-Scratch Tile Factory Direct Warehouse” new retail model. Through an integrated “front showroom + back warehouse” structure, the model reconstructs the operational logic of people, products, and retail space in the tile industry. Centred on the core concept of “factory-direct pricing with 0 mark-ups, offering more choices, better quality, and greater value”, each outlet is equipped with a showroom of over 600㎡ and warehouse space exceeding 1,000㎡. The model systematically upgrades 5 key dimensions: communication, store operations, site selection, display, and product mix. It significantly improves store efficiency and profitability, while enabling consumers to purchase high-quality tiles through transparent factory-direct channels.
As this model continues to be replicated nationwide, DEER Tiles is driving the industry from traditional product-centred retail towards a Tile Retail 5.0 era focused on efficiency and customer experience, setting a replicable innovation benchmark for the sector.
Winning both the “Foshan Ceramic Leading Brand” and the “Foshan Ceramic® Value Communication Award” represents strong recognition of DEER Tiles’ achievements in technological innovation and global expansion. Looking ahead, DEER Tiles will continue to place innovation at the core of its development strategy, driving Foshan ceramics from a “Highland of Chinese Manufacturing” towards a “World-Class Ceramic Brand Cluster”, enabling more people worldwide to witness the quality strength and global influence of Chinese ceramic tiles.
Jun 17,2026