The 9th Dayan Awards
DEER Tiles Honoured with The Dayan Awards – Top 10 Tile Brands of China’s Home Furnishing Industry
On January 30, the winners of The 9th Dayan Awards were officially announced during an online press conference. DEER Tiles, distinguished by its globally leading Super Anti-Scratch technology, comprehensive brand strength, and strong market influence, was honoured with the title of “Top 10 Tile Brands of China’s Home Furnishing Industry” at the 9th Dayan Awards—an authoritative recognition within the industry.
The “Top 10 Tile Brands of China’s Home Furnishing Industry” is a key recognition within the Dayan Award system, designed to recognise leading enterprises across specialised sectors. This year’s selection was highly competitive, attracting numerous outstanding brands from the tile industry. Upholding the principles of fairness, impartiality, and transparency, the expert judging panel conducted multiple rounds of rigorous evaluation across core dimensions including product excellence, innovation capability, brand strength, and sustainability performance. The brands ultimately honoured not only represent the highest standards within their respective segments, but also serve as key drivers in advancing specialisation and refined development across the industrial value chain.
As the global leader in wear resistance and the brand holding the highest number of super anti-scratch invention patents, DEER Tiles possesses over 70% of the national invention patents in the super anti-scratch category. The company has also secured super anti-scratch invention patents in both the United States and the European Union, and became the first Chinese tile brand to pass the rigorous super anti-scratch certification by Germany’s TÜV Rheinland. Its products achieve a wear resistance rating of Grade 4 and above — 3 times higher than that of conventional tiles. These achievements firmly establish DEER Tiles as the “Inventor of Super Anti-Scratch Tiles,” elevating the durability and practical value of ceramic tiles to an entirely new level.
Driven by technological innovation, DEER Tiles has achieved what can be described as “super-speed” brand growth. Over the past five years, its performance has increased tenfold. In particular, amid the overall industry downturn in 2023, DEER Tiles achieved an annual growth rate of 65%, earning the title of “Tile Growth King.” This remarkable market performance demonstrates how its super anti-scratch products precisely address consumers’ core demand for high-quality, durable tiles, showcasing exceptional brand vitality and growth resilience.
In support of continuous technological innovation and global supply capabilities, DEER Tiles has strategically established an integrated global manufacturing and R&D (Research and Development) system.
The company operates 6 major production bases in Foshan, Kaiping, and Xinfeng in Guangdong Province, as well as in Malaysia. It is further supported by 5 authoritative R&D platforms, including the China Super Anti-Scratch Ceramic New Materials Research Institute, Super Anti-Scratch Ceramic New Materials Research Centre, Super Anti-Scratch Diamond Glaze China R&D Centre, China Super Anti-Scratch Ceramic New Materials Demonstration Base, and the Marble-Look Porcelain Tile Research Institute, continuously advancing core technologies such as super anti-scratch diamond glaze.
Currently, DEER Tiles’ products are exported to 68 countries worldwide, including Germany and Italy, and have been successfully applied in a range of high-end commercial and residential projects, including the Hilton Hotel in New Zealand and the Marriott Hotel in Kuala Lumpur.
Known as the “Oscars of China’s Home Furnishing Industry,” the Dayan Award is the only major home industry award in China holding a registered trademark. It serves not only as an industry observer, but also as a forecaster of trends and a shaper of value. Receiving this prestigious honour signifies that DEER Tiles’ comprehensive strength and development philosophy have earned high recognition across the industry.
Moving forward, DEER Tiles will continue to centre its strategy on Super Anti-Scratch Technology, uphold a technology-driven approach with a global vision, and remain committed to creating better, more durable living spaces for consumers worldwide—leading China’s ceramic tile industry toward a path of high-quality development defined by quality and innovation.
On January 30, the winners of The 9th Dayan Awards were officially announced during an online press conference. DEER Tiles, distinguished by its globally leading Super Anti-Scratch technology, comprehensive brand strength, and strong market influence, was honoured with the title of “Top 10 Tile Brands of China’s Home Furnishing Industry” at the 9th Dayan Awards—an authoritative recognition within the industry.
The “Top 10 Tile Brands of China’s Home Furnishing Industry” is a key recognition within the Dayan Award system, designed to recognise leading enterprises across specialised sectors. This year’s selection was highly competitive, attracting numerous outstanding brands from the tile industry. Upholding the principles of fairness, impartiality, and transparency, the expert judging panel conducted multiple rounds of rigorous evaluation across core dimensions including product excellence, innovation capability, brand strength, and sustainability performance. The brands ultimately honoured not only represent the highest standards within their respective segments, but also serve as key drivers in advancing specialisation and refined development across the industrial value chain.
As the global leader in wear resistance and the brand holding the highest number of super anti-scratch invention patents, DEER Tiles possesses over 70% of the national invention patents in the super anti-scratch category. The company has also secured super anti-scratch invention patents in both the United States and the European Union, and became the first Chinese tile brand to pass the rigorous super anti-scratch certification by Germany’s TÜV Rheinland. Its products achieve a wear resistance rating of Grade 4 and above — 3 times higher than that of conventional tiles. These achievements firmly establish DEER Tiles as the “Inventor of Super Anti-Scratch Tiles,” elevating the durability and practical value of ceramic tiles to an entirely new level.
Driven by technological innovation, DEER Tiles has achieved what can be described as “super-speed” brand growth. Over the past five years, its performance has increased tenfold. In particular, amid the overall industry downturn in 2023, DEER Tiles achieved an annual growth rate of 65%, earning the title of “Tile Growth King.” This remarkable market performance demonstrates how its super anti-scratch products precisely address consumers’ core demand for high-quality, durable tiles, showcasing exceptional brand vitality and growth resilience.
In support of continuous technological innovation and global supply capabilities, DEER Tiles has strategically established an integrated global manufacturing and R&D (Research and Development) system.
The company operates 6 major production bases in Foshan, Kaiping, and Xinfeng in Guangdong Province, as well as in Malaysia. It is further supported by 5 authoritative R&D platforms, including the China Super Anti-Scratch Ceramic New Materials Research Institute, Super Anti-Scratch Ceramic New Materials Research Centre, Super Anti-Scratch Diamond Glaze China R&D Centre, China Super Anti-Scratch Ceramic New Materials Demonstration Base, and the Marble-Look Porcelain Tile Research Institute, continuously advancing core technologies such as super anti-scratch diamond glaze.
Currently, DEER Tiles’ products are exported to 68 countries worldwide, including Germany and Italy, and have been successfully applied in a range of high-end commercial and residential projects, including the Hilton Hotel in New Zealand and the Marriott Hotel in Kuala Lumpur.
Known as the “Oscars of China’s Home Furnishing Industry,” the Dayan Award is the only major home industry award in China holding a registered trademark. It serves not only as an industry observer, but also as a forecaster of trends and a shaper of value. Receiving this prestigious honour signifies that DEER Tiles’ comprehensive strength and development philosophy have earned high recognition across the industry.
Moving forward, DEER Tiles will continue to centre its strategy on Super Anti-Scratch Technology, uphold a technology-driven approach with a global vision, and remain committed to creating better, more durable living spaces for consumers worldwide—leading China’s ceramic tile industry toward a path of high-quality development defined by quality and innovation.
Jun 17,2026