Coverings 2026 — The Global Tile & Stone Experience in Las Vegas
DEER Tiles Showcases at Coverings 2026, Super Anti-Scratch Technology Captivates the North American Market
From March 30 to April 2, Coverings 2026, the largest and most professional tile and natural stone exhibition in North America, was held at the Las Vegas Convention Center, USA. As a leading international trade platform, Coverings brings together global brands, buyers, and distribution channels, serving as a key stage for new product launches and market expansion. At this year’s exhibition, DEER Tiles—recognised as the world’s No.1 brand in super anti-scratch tile sales—made a strong appearance with its globally leading super anti-scratch porcelain tile technology. This not only represents a product showcase, but also a significant step in DEER Tiles’ “global brand, global expansion” strategy, marking how Chinese tile innovation is entering the global high-end market with confidence.
From Foshan to the United States: Showcasing China’s Tile Innovation
Founded in 1990, Coverings is one of the longest-running and largest exhibitions in the global stone and tile industry, serving as a key gateway for North American sourcing and trend insights. Under the theme of “Material Innovation + Design Integration”, the event gathers industry resources from over 40 countries, directly connecting with importers, distributors, and design decision-makers across North America.
On this global stage, DEER Tiles stood out with its highly recognisable brand presence, showcasing a wide range of high-quality Super Anti-Scratch porcelain tiles. The products clearly demonstrated exceptional wear resistance, addressing common issues such as scratches and surface wear found in conventional tiles—quickly becoming a major highlight of the exhibition.
As the inventor of super anti-scratch tiles, DEER Tiles continues to focus on innovation in advanced ceramic materials. Its independently developed Super Anti-Scratch Diamond Glaze technology, backed by national invention patents, has undergone four generations of upgrades. The latest generation achieves a wear resistance level exceeding 6,000 revolutions, leading the industry by 3 to 5 years. DEER Tiles holds over 70% of the industry’s Super Anti-Scratch invention patents, with coverage across China, the United States, and the European Union. It is also the first Chinese tile brand certified by TÜV Rheinland for super anti-scratch performance, establishing a globally recognised and verifiable technical standard.
Through Coverings, a premier event in the North American tile and stone industry, DEER Tiles successfully brought its core Super Anti-Scratch advantage to the global market. By aligning advanced technology with market demand, the international influence of Chinese tile brands continues to grow, opening new opportunities for expansion in North America and beyond.
From “Going Global” to “Growing Global”: A Winning Strategy
Coverings is not DEER Tiles’ first appearance on the global stage. The brand has previously participated in major international exhibitions, including the Russia Building Materials Exhibition, Big 5 Global Dubai, and multiple Southeast Asian trade shows—continuously building global visibility and recognition. Today, “Super Anti-Scratch” has become a defining brand identity.
The continuous growth of DEER Tiles’ global influence is supported by its strong manufacturing and delivery system. The brand has established six major production bases worldwide, with its Malaysia factory playing a key role in overseas supply. This facility integrates AI automation and lean manufacturing systems, achieving 3 times higher efficiency and nearly 50% cost reduction. By combining Chinese innovation with localised delivery, DEER Tiles has built a stable and efficient global supply chain. At Coverings 2026, the “100% MADE IN MALAYSIA” label further demonstrated its international delivery capabilities and strengthened trust in Western markets.
With the expansion of overseas manufacturing, DEER Tiles continues to expand its global market footprint in parallel. The brand has registered trademarks in over 100 countries and established regional subsidiaries in the United States, Thailand, and Vietnam, continuously advancing its overseas localisation strategy and shifting its global expansion from “going global” to “going deeper into local markets.”
DEER Tiles products are now sold in more than 60 countries and regions worldwide and are widely used in high-end projects such as Hilton Hotel New Zealand, JW Marriott Hotel Kuala Lumpur, Shangri-La Hotel Colombo, DANS LE COEUR Hotel Japan, Sheraton Hotel Malaysia, and BMW China Headquarters. Global sales continue to grow steadily.
In 2025, DEER Tiles was certified by Shangpu Consulting as the “World’s No.1 Brand in Super Anti-Scratch Tile Sales”, and was also continuously ranked among the Top 30 Global Ceramic Enterprises, further strengthening its global scale and brand positioning.
The strong attention and high engagement received at Coverings 2026 serve as powerful evidence of DEER Tiles’ accelerating expansion into mainstream European and American markets.
Coverings 2026 marks more than just a brand showcase—it represents a significant step for Chinese tile brands entering the global mainstream market. With a continuously evolving international manufacturing system, expanding global networks, and rising brand influence, DEER Tiles is reshaping the global landscape of the tile industry. Driven by innovation and powered by its leading Super Anti-Scratch porcelain tile technology, DEER Tiles remains committed to delivering durable, high-performance, and design-forward tile solutions for customers worldwide.
From March 30 to April 2, Coverings 2026, the largest and most professional tile and natural stone exhibition in North America, was held at the Las Vegas Convention Center, USA. As a leading international trade platform, Coverings brings together global brands, buyers, and distribution channels, serving as a key stage for new product launches and market expansion. At this year’s exhibition, DEER Tiles—recognised as the world’s No.1 brand in super anti-scratch tile sales—made a strong appearance with its globally leading super anti-scratch porcelain tile technology. This not only represents a product showcase, but also a significant step in DEER Tiles’ “global brand, global expansion” strategy, marking how Chinese tile innovation is entering the global high-end market with confidence.
From Foshan to the United States: Showcasing China’s Tile Innovation
Founded in 1990, Coverings is one of the longest-running and largest exhibitions in the global stone and tile industry, serving as a key gateway for North American sourcing and trend insights. Under the theme of “Material Innovation + Design Integration”, the event gathers industry resources from over 40 countries, directly connecting with importers, distributors, and design decision-makers across North America.
On this global stage, DEER Tiles stood out with its highly recognisable brand presence, showcasing a wide range of high-quality Super Anti-Scratch porcelain tiles. The products clearly demonstrated exceptional wear resistance, addressing common issues such as scratches and surface wear found in conventional tiles—quickly becoming a major highlight of the exhibition.
As the inventor of super anti-scratch tiles, DEER Tiles continues to focus on innovation in advanced ceramic materials. Its independently developed Super Anti-Scratch Diamond Glaze technology, backed by national invention patents, has undergone four generations of upgrades. The latest generation achieves a wear resistance level exceeding 6,000 revolutions, leading the industry by 3 to 5 years. DEER Tiles holds over 70% of the industry’s Super Anti-Scratch invention patents, with coverage across China, the United States, and the European Union. It is also the first Chinese tile brand certified by TÜV Rheinland for super anti-scratch performance, establishing a globally recognised and verifiable technical standard.
Through Coverings, a premier event in the North American tile and stone industry, DEER Tiles successfully brought its core Super Anti-Scratch advantage to the global market. By aligning advanced technology with market demand, the international influence of Chinese tile brands continues to grow, opening new opportunities for expansion in North America and beyond.
From “Going Global” to “Growing Global”: A Winning Strategy
Coverings is not DEER Tiles’ first appearance on the global stage. The brand has previously participated in major international exhibitions, including the Russia Building Materials Exhibition, Big 5 Global Dubai, and multiple Southeast Asian trade shows—continuously building global visibility and recognition. Today, “Super Anti-Scratch” has become a defining brand identity.
The continuous growth of DEER Tiles’ global influence is supported by its strong manufacturing and delivery system. The brand has established six major production bases worldwide, with its Malaysia factory playing a key role in overseas supply. This facility integrates AI automation and lean manufacturing systems, achieving 3 times higher efficiency and nearly 50% cost reduction. By combining Chinese innovation with localised delivery, DEER Tiles has built a stable and efficient global supply chain. At Coverings 2026, the “100% MADE IN MALAYSIA” label further demonstrated its international delivery capabilities and strengthened trust in Western markets.
With the expansion of overseas manufacturing, DEER Tiles continues to expand its global market footprint in parallel. The brand has registered trademarks in over 100 countries and established regional subsidiaries in the United States, Thailand, and Vietnam, continuously advancing its overseas localisation strategy and shifting its global expansion from “going global” to “going deeper into local markets.”
DEER Tiles products are now sold in more than 60 countries and regions worldwide and are widely used in high-end projects such as Hilton Hotel New Zealand, JW Marriott Hotel Kuala Lumpur, Shangri-La Hotel Colombo, DANS LE COEUR Hotel Japan, Sheraton Hotel Malaysia, and BMW China Headquarters. Global sales continue to grow steadily.
In 2025, DEER Tiles was certified by Shangpu Consulting as the “World’s No.1 Brand in Super Anti-Scratch Tile Sales”, and was also continuously ranked among the Top 30 Global Ceramic Enterprises, further strengthening its global scale and brand positioning.
The strong attention and high engagement received at Coverings 2026 serve as powerful evidence of DEER Tiles’ accelerating expansion into mainstream European and American markets.
Coverings 2026 marks more than just a brand showcase—it represents a significant step for Chinese tile brands entering the global mainstream market. With a continuously evolving international manufacturing system, expanding global networks, and rising brand influence, DEER Tiles is reshaping the global landscape of the tile industry. Driven by innovation and powered by its leading Super Anti-Scratch porcelain tile technology, DEER Tiles remains committed to delivering durable, high-performance, and design-forward tile solutions for customers worldwide.
Jun 17,2026