DEER Tile Wins Top 10 Ceramic Brand and 5A Quality Enterprise Award
DEER Tile Wins “Top 10 Ceramic Brand” and “5A Quality Enterprise Award” at 2026 Ceramic & Sanitary Ware Industry Conference
On June 24, the 2026 Ceramic & Sanitary Ware Intelligent Manufacturing Conference was held at the Canton Fair Complex in Guangzhou. Jointly organised by Unifair Exhibition, Kitchen & Bath Information, and Ceramic Information, the conference brought together industry association leaders, experts, business representatives, and media guests to explore new directions for high-quality growth and intelligent manufacturing across the ceramic and sanitary ware industry.
With its globally leading Super Anti-Scratch tile technology, strong brand influence, and expanding international presence, DEER Tile received two major honours at the conference: the “Top 10 Ceramic Brand” award and the “5A Quality Enterprise Award”. At the same time, DEER Tile founder Nan Shunzhi was recognised with the “Internationalisation Pioneer Award”, placing the brand among the key highlights of this year's conference.
Industry Recognition Reinforces DEER Tile's Brand Strength
Recognised as the world's No.1 brand in Super Anti-Scratch tile sales, DEER Tile has gained widespread recognition from both the ceramic industry and consumers through differentiated product innovation and continued market growth. Receiving the “Top 10 Ceramic Brand” and “5A Quality Enterprise Award” further reflects the brand's growing influence and acknowledges its long-term commitment to tile technology, product innovation, and brand development.
DEER Tile continues to drive quality improvements through technology, enhancing tile wear resistance, manufacturing processes, and quality management standards to deliver better product performance. Over the years, the brand has remained focused on the continuous development of Super Anti-Scratch technology. Its independently developed and nationally patented Super Anti-Scratch Diamond Glaze technology has undergone multiple generations of innovation, advancing porcelain tile beyond conventional single-function performance towards a new standard of “Super Performance Tile”.
DEER Tile's Super Anti-Scratch technology has also secured invention patents in the United States and the European Union. The brand is the first Chinese tile brand to receive TÜV Rheinland certification for Super Anti-Scratch performance, establishing its technological advantage as a key driver in differentiating the brand and expanding into the global tile market.
DEER Tile Super Anti-Scratch Technology Gains Global Recognition
The latest generation of Sapphire Crystal Super Anti-Scratch Diamond Glaze technology has been officially assessed as reaching an “internationally leading level”. The technology delivers three major performance improvements: Super Anti-Scratch, Super Stain Resistant, and Super Flatness. With wear resistance exceeding 6,000 revolutions and achieving Grade 4 wear resistance, the tiles offer up to five times greater wear resistance than conventional tiles. Grade 5 stain resistance also allows common household stains to be cleaned easily.
Combined with DEER Tile's new-generation Super Flat Glaze technology, the innovation addresses a long-standing industry challenge of balancing high wear resistance with tile flatness. Tile flatness deviation is controlled within 0.15 mm, outperforming the 5A standard of 0.18 mm. This enhanced performance helps address practical concerns in long-term living environments, including surface wear, cleaning, and installation quality, establishing Super Performance Tiles as a new benchmark for high-performance porcelain tiles.
DEER Tile Super Performance Tiles
Accelerating Global Expansion and Bringing Chinese Tile Innovation to the World
As an active advocate for the international development of Chinese tile brands, DEER Tile founder Nan Shunzhi has taken a different approach from the traditional low-cost export model. Instead, DEER Tile has developed a three-dimensional global operating model built around localised manufacturing, local sales teams, and a global brand. This approach is driving the company's transition from simply exporting products to establishing DEER Tile as an international brand.
To support its global expansion, DEER Tile established an overseas factory in Malaysia, positioning the country as a strategic connection point to international markets. The DEER Tile Malaysia factory integrates equipment, technology, expertise, and materials from China across its production system. AI automation and lean manufacturing systems have also been implemented, achieving manufacturing efficiency up to three times the local average while reducing costs by nearly 50%.
On the market side, DEER Tile has adapted a proven business model built around the DEER Tile brand, its core Super Anti-Scratch technology standards, dealer support systems, and factory-direct warehouse model. Together, these elements create a sustainable international ecosystem designed to support long-term growth and mutual success with local partners.
Today, the DEER Tile Malaysia factory combines strong brand credibility, high product quality, efficient manufacturing capabilities, competitive pricing, and fast delivery services. Supported by continued market growth, DEER Tile has been recognised as the “World's No.1 Brand in Super Anti-Scratch Tile Sales” and ranked among the “Top 30 Global Ceramic Enterprises”. Super Anti-Scratch technology is increasingly becoming a defining innovation representing Chinese tile brands on the global stage.
World's No.1 Brand in Super Anti-Scratch Tile Sales
These latest honours are not only a strong recognition of DEER Tile's overall capabilities but also reflect the growing competitiveness of Chinese tile brands in the global market. Looking ahead, DEER Tile will continue to focus on technology, quality, and global expansion. Powered by its distinctive Super Anti-Scratch technology, the brand remains committed to advancing high-performance porcelain tile solutions and contributing to a new era of growth for the global ceramic industry.
On June 24, the 2026 Ceramic & Sanitary Ware Intelligent Manufacturing Conference was held at the Canton Fair Complex in Guangzhou. Jointly organised by Unifair Exhibition, Kitchen & Bath Information, and Ceramic Information, the conference brought together industry association leaders, experts, business representatives, and media guests to explore new directions for high-quality growth and intelligent manufacturing across the ceramic and sanitary ware industry.
With its globally leading Super Anti-Scratch tile technology, strong brand influence, and expanding international presence, DEER Tile received two major honours at the conference: the “Top 10 Ceramic Brand” award and the “5A Quality Enterprise Award”. At the same time, DEER Tile founder Nan Shunzhi was recognised with the “Internationalisation Pioneer Award”, placing the brand among the key highlights of this year's conference.
Industry Recognition Reinforces DEER Tile's Brand Strength
Recognised as the world's No.1 brand in Super Anti-Scratch tile sales, DEER Tile has gained widespread recognition from both the ceramic industry and consumers through differentiated product innovation and continued market growth. Receiving the “Top 10 Ceramic Brand” and “5A Quality Enterprise Award” further reflects the brand's growing influence and acknowledges its long-term commitment to tile technology, product innovation, and brand development.
DEER Tile continues to drive quality improvements through technology, enhancing tile wear resistance, manufacturing processes, and quality management standards to deliver better product performance. Over the years, the brand has remained focused on the continuous development of Super Anti-Scratch technology. Its independently developed and nationally patented Super Anti-Scratch Diamond Glaze technology has undergone multiple generations of innovation, advancing porcelain tile beyond conventional single-function performance towards a new standard of “Super Performance Tile”.
DEER Tile's Super Anti-Scratch technology has also secured invention patents in the United States and the European Union. The brand is the first Chinese tile brand to receive TÜV Rheinland certification for Super Anti-Scratch performance, establishing its technological advantage as a key driver in differentiating the brand and expanding into the global tile market.
DEER Tile Super Anti-Scratch Technology Gains Global Recognition
The latest generation of Sapphire Crystal Super Anti-Scratch Diamond Glaze technology has been officially assessed as reaching an “internationally leading level”. The technology delivers three major performance improvements: Super Anti-Scratch, Super Stain Resistant, and Super Flatness. With wear resistance exceeding 6,000 revolutions and achieving Grade 4 wear resistance, the tiles offer up to five times greater wear resistance than conventional tiles. Grade 5 stain resistance also allows common household stains to be cleaned easily.
Combined with DEER Tile's new-generation Super Flat Glaze technology, the innovation addresses a long-standing industry challenge of balancing high wear resistance with tile flatness. Tile flatness deviation is controlled within 0.15 mm, outperforming the 5A standard of 0.18 mm. This enhanced performance helps address practical concerns in long-term living environments, including surface wear, cleaning, and installation quality, establishing Super Performance Tiles as a new benchmark for high-performance porcelain tiles.
DEER Tile Super Performance Tiles
Accelerating Global Expansion and Bringing Chinese Tile Innovation to the World
As an active advocate for the international development of Chinese tile brands, DEER Tile founder Nan Shunzhi has taken a different approach from the traditional low-cost export model. Instead, DEER Tile has developed a three-dimensional global operating model built around localised manufacturing, local sales teams, and a global brand. This approach is driving the company's transition from simply exporting products to establishing DEER Tile as an international brand.
To support its global expansion, DEER Tile established an overseas factory in Malaysia, positioning the country as a strategic connection point to international markets. The DEER Tile Malaysia factory integrates equipment, technology, expertise, and materials from China across its production system. AI automation and lean manufacturing systems have also been implemented, achieving manufacturing efficiency up to three times the local average while reducing costs by nearly 50%.
On the market side, DEER Tile has adapted a proven business model built around the DEER Tile brand, its core Super Anti-Scratch technology standards, dealer support systems, and factory-direct warehouse model. Together, these elements create a sustainable international ecosystem designed to support long-term growth and mutual success with local partners.
Today, the DEER Tile Malaysia factory combines strong brand credibility, high product quality, efficient manufacturing capabilities, competitive pricing, and fast delivery services. Supported by continued market growth, DEER Tile has been recognised as the “World's No.1 Brand in Super Anti-Scratch Tile Sales” and ranked among the “Top 30 Global Ceramic Enterprises”. Super Anti-Scratch technology is increasingly becoming a defining innovation representing Chinese tile brands on the global stage.
World's No.1 Brand in Super Anti-Scratch Tile Sales
These latest honours are not only a strong recognition of DEER Tile's overall capabilities but also reflect the growing competitiveness of Chinese tile brands in the global market. Looking ahead, DEER Tile will continue to focus on technology, quality, and global expansion. Powered by its distinctive Super Anti-Scratch technology, the brand remains committed to advancing high-performance porcelain tile solutions and contributing to a new era of growth for the global ceramic industry.
Jul 13,2026